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Chisholm Trail Longhorn Beef Gets Lone Star Seal Approval

FBR Staff Writer Published 31 August 2009

By becoming a new member of Go Texan program

Chisholm Trail Longhorn Beef has earned its Lone Star seal of approval by becoming the newest member of the Go Texan program. With this membership, Chisholm Trail signifies to consumers that its all natural longhorn beef is raised and produced in Texas.

The company said that it gets its Texas credibility from the family owned Texas ranches that allow the longhorn herds to naturally graze on the Central and North Texas landscape.

Reportedly, Go Texan helps bring awareness to consumers wanting to purchase goods and services from in-state vendors and support the local economy. Launched by the Texas Department of Agriculture, the Go Texan program promotes the products, culture and communities of Texas.

Mike Crawford, partner of Chisholm Trail Longhorn Beef, said: “Chisholm Trail Longhorn Beef’s Texas roots run deep, so joining the Go Texan program was essential to showing our customers that when we say local we mean local. Texans share a special pride about their state that you won’t find anywhere else and that includes a deep loyalty to the products and services they buy. Chisholm Trail Longhorn Beef provides Lone Star loyalists with a better-tasting, healthier red meat produced right here in Texas. This Go Texan membership will help spread the word.”

The company claims that Longhorn beef serves as a leaner alternative to chicken, turkey, lamb, pork and venison. At only 140 calories per 3.6-ounce serving, 3.7 grams of fat and 81.5 grams of cholesterol, a lean, pasture-raised longhorn steak has less fat, cholesterol and calories than almost any other meat or poultry available.

The company said that it also serves as a source of nutrients like protein, iron, vitamins B6 and B12, zinc, selenium and omega-3 fatty acids that contribute to a healthier heart and immune system.

Chisholm Trail Longhorn Beef is a rancher-owned and -operated cooperative that raises longhorns locally on family ranches around Texas. Chisholm Trail partners are focused on providing red meat and educating people on the nutritional significance of longhorn beef.