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Baxters launches Chilli Bowls ready meals range

FBR Staff Writer Published 08 November 2011

UK-based food company Baxters has launched Chilli Bowls - its new ready meals range. According to the company, the new range has been introduced to address the growing demand for convenience food that is both great-tasting and nutritious.

The Chilli Bowls comes in three flavours: Beef Chilli, Extra Hot Beef Chilli and Vegetable & Bean Chilli. Each bowl is said to contain less than 3% fat, and no artificial colours, preservatives or flavours. The products will be presented in microwaveable bowl, ready to heat and eat.

Baxters marketing manager Elaine Tewnion said that all too often consumers have to compromise on taste when looking for a convenient meal solution.

"We want to provide consumers with a range of chilli recipes that deliver on both counts, making it simple to get the taste of home on the go," Tewnion added

They Chilli Bowls range will be available from mid-November for a suggested retail price of £1.99.

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